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Global Advantage


Organization:

Challenge:

 

International Mobile Communications Company

IMI was challenged to research and advise a client on expansion efforts of its cellular telephone services into the U.S. market from Asia.

Solution: IMI performed extensive research and developed a comprehensive feasibility study based on the client's following information:

 

  • Current and future service offerings and telephone infrastructure
  • U.S. competitors and market trends
  • Customer demographics
Results: Our client's upper management was able to make an informed decision regarding expanding into the U.S. marketplace based off of IMI's recommendations.