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Event Management



Not-For-Profit Professional Society

IMI was challenged with the development and implementation of a conference and exhibition for a client's Special Interest Group (SIG).


IMI developed and managed a multi-year plan to create exhibition space for a client's SIG.

IMI was responsible for the development of the following:


  • Floor plans and layouts
  • Marketing materials
  • Solicitation to exhibitors and sponsors
  • Donations
  • Exhibition program materials
  • 3rd party vendor services
  • Registration activities
  • On-site management
  • Reviews and evaluations
Results: Our client's exhibition and sponsorship revenue quickly exceeded $1 million, exponentially each year. Additionally, the client had an increase in attendance and positive attendance experience was reported, as well as the organization's overall industry exposure.